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BMW Series 1 Adelaide launch

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Are you the 1?

My aunt had a spare invite floating around because my cousin didn’t want to go. And so, tonight, I went. Dress was cocktail but I had to contend with riding a bike and the chilly weather. Also, where to put my sneakers?! There’s no locker and I can’t very well squash them into my bag (ick). I settled for youthful-cute-jappy. Tip: super high heels gives you 500+ dressy points, transforming a borderline casual-suitable-for-riding outfit into funky dressy. I’d have taken a photo of the outfit+beemers, because the combination was teh awsum but couldn’t bring myself to do the whole camwhore ala Dawn Yang thing.

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(>__>)

Name tag
Too late to change, so called myself Darren for the night.

The Series 1 is meant to be the sportier, smaller range. They had taglines like “concentrated” and “are you the 1?”. In promotional material they would spell headings without vowels to emphasize the sheer *concentratedness* of this smaller car which still had all the features of a normal BMW.

The DJ, who was clearly a mac fanboy (he had the Apple HiFi and a black MacBook…pfft), played the doof doof music. Oh, how I hated that “music”. It gave me such a headache that I called over a hapless BMW employee to complain. And then I pointed out it wasn’t really suited to the 95% grey-haired crowd anyway. He was very helpful and said he’d check it out. Aspazzarently the doof doof was to match the youthfulness of the Series 1. And that the music would escalate till launch time. Sigh.

The music did match. But listening to it for 2 hours+ ?? DDD:

Under the hood - 135i Coupé Crowd

The food was claaaaassy though. And probably as good as you know, nibbley things walked around the room for 20 minutes till it gets to you can get. The morton bay bug on skordalia was tasty. Had a couple of fillet mignon skewers (I think that’s my meat quota for the week there already), funky fish and chips in cones with this wicked aioli with lime slices and some deep fried king prawns wrapped in vermicelli on greek yoghurt. There was some other stuff too but these were the standouts. There was vanilla bean panna cotta for dessert.

As for the beverages…well, if you don’t drink alcohol and you want to be healthy you’re kind of screwed. No fruit juice! And I didn’t want soft drinks, because of the sugar, flavourings, colourings, etc. I don’t take bottled mineral water either because of the environmental effects plus hey, bisphenol-A! So I settled for tap water.

Between a co-worker’s going away party at 1630 and the BMW launch at 1900, I’ve put away enough food to not have to prepare/buy dinner ^_^

135i Coupé

The emcee for the night was some TV presenter whom I didn’t recognise. She had a really nice voice, you can so tell she’s read the news. She introduced herself, saying she was lucky being back in Adelaide after her globetrotting and that it was still the best city in the world. And with luck, she has had success. SEGUE! … into how everyone there that night were successful people too, who drove BMWs. -cue internal eye rolling-

That was the core message anyway. She talked a bit about the new cars but everyone was getting super restless by this stage but she battled on. Anyway, bladyblah *cover over mystery cars lifted* tadaa! New beemers. Everyone started crowding around to poke and prod IRL for the first time.

I saw an asian guy there, surname Liew. He was pretty casually dressed for the event but he seemed super-interested in the cars. Sitting in the all the cars and such. He’s such a David (but better looking).

I really tried getting into the spirit of it but eh, I wasn’t impressed. The convertible was stubbuler. The 5 door hatchback/sedan was…meh. If you buy a beemer, you should buy a full size one. The coupe wasn’t bad though, the sporty look is pretty fun. But don’t worry, nothing will dislodge the place you have in my heart, smartcar!

It’s the first time I’ve been to a car launch. It was fairly interesting though because it was such a novelty.

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